She finished the look off with glossy pink stilettos and a bejeweled choker around her neck.

Captioning the post, she wrote, ‘Introducing the hottest new energy drink, Pink Slush, with @alaninutrition.’

Paris Hilton is the latest celebrity to front a campaign for the trendy supplements brand Alani Nu

The 43-year-old slipped her curves into pink lingerie and a sheer robe

Captioning the post, she wrote, ‘Introducing the hottest new energy drink, Pink Slush, with @alaninutrition’

Paris is following in the footsteps of friend Kim Kardashian, who fronted an Alani Nu campaign last year.

The Kardashians star created her own pink lemonade beverage called Kimade with the brand.

She promoted it in an extensive campaign, which included a bikini-clad photoshoot where she poured the liquid onto her chest.

Other celebrities that have promoted Alani in the past include Emily Ratajkowski and Whitney Simmons.

Paris has been extremely busy with endorsement deals lately.

She recently teamed up with TikTok star Alix Earle to film a Get Chic for Breakfast’ campaign for Joe & the Juice.

Kasper Garnell, Global VP of Brand & Communications, Joe & The Juice, stated in a press release that it seemed like a ‘seamless fit to unite these two icons over breakfast.’

‘They really brought our pink vision to life! With this campaign, we aim to reignite togetherness at breakfast, which is statistically the loneliest meal of the day,’ he said.

Paris is following in the footsteps of friend Kim Kardashian, who fronted an Alani Nu campaign last year

The Kardashians star created her own pink lemonade beverage called Kimade with the brand

Joe & the Juice recently expanded its breakfast offerings to include The Eggcado, JOE’s first-ever breakfast sandwich, the Slab Breakfast Sandwich and the Eggcado Breakfast Bowl.

The duo’s commercial was filmed at Joe & The Juice’s location in West Hollywood.

Hilton rose to fame in the early 2000s as a New York socialite and ‘It Girl’ for her glamorous lifestyle and frequent appearances at high-profile events.

Earle has since become the internet’s ‘It Girl’ after blowing up on TikTok with her ‘Get ready with me’-style videos as a college student.