But now it has been claimed that he is making Bianca wear the outrageously revealing outfits as part of a plan to dethrone Kim, 43, in the shapewear market.

The reality star launched her hugely successful brand SKIMS in 2019, and it has since expanded into one of the most popular clothing companies in the world, estimated to be worth a whopping $4 billion.

Kanye West is allegedly putting his wife Bianca Censori into skimpy outfits as part of a ploy to take revenge on his ex-wife Kim Kardashian (pictured together last month)

The rapper, 46, and the architect, 29, have hit the headlines during their relationship, for her increasingly explicit outfits in public, with those closest to her claiming it is down to Kanye’s alleged ‘controlling ways’ (pictured in May)

But now it has been claimed that he is making Bianca wear the outrageously revealing outfits as part of a plan to dethrone Kim, 43, in the shapewear market

According to The Sun, Kanye wants to take on his ex-wife and launch his own brand, using Bianca to model the risky ensembles as a ‘test’.

An insider told the publication: ‘Kanye is seething about how successful SKIMS is – he wants to take Kim on with his own brand, but wants it to be riskier, 𝑠e𝑥ier and make more money than SKIMS.

‘He’s putting Bianca in these outfits as a sort of test – she’s his muse and will model the line, he thinks she can showcase his brand and it’ll sell out.

‘That’s why he’s parading her around in these outfits to take revenge on Kim.’

MailOnline has contacted representatives for Kanye for comment.

Kim and Kanye were married from 2014 to 2021 and share children North, 10, Saint, eight, Chicago, six, and four-year-old Psalm.

It comes after experts claimed to MailOnline that there is more to Kanye and Bianca’s ‘game plan’, saying they wanted to out-shine Kim by ‘breaking the internet’ with the X-rated looks.

Mark Borkowski, one of the UK’s leading PR gurus said Kanye is using Bianca to copy the publicity strategy pursued by his ex-wife – but pushing his ‘freak show’ to the very limit.

Using’s Bianca’s body and outfits to further his fame and wealth is making many uncomfortable and alienating brands, he said.

The reality star launched her hugely successful brand SKIMS in 2019, and it has since expanded into one of the most popular clothing companies in the world, estimated to be worth a whopping $4 billion (pictured)

According to The Sun , Kanye wants to take on his ex-wife and launch his own brand, using Bianca to model the risky ensembles as a ‘test’

But Mr Borkowski said that despite allegations of controlling and coercive behaviour by the former rapper, Bianca may be very happy to go along with it.

He said: ‘Kanye understands outrage and is trying to break the Internet. I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants with his partner.

‘There is a line here drawn between those who believe this is control and those who believe that this woman is complicit and fully involved with this freak show. But it is a weird freak show that everybody is engaging with and some are enjoying these quite explicit photos.

‘I think we’ll be looking back at this if a rift appears between them as something that is something exploitative. Some of the dresses are built for craving for publicity.

Kanye has been sharing a slew of highly 𝑠e𝑥ualised images of his wife, despite slamming his ex Kim for ‘dressing too 𝑠e𝑥y’ during his stint as a gospel artist.

When Kim wore a custom corset-style minidress made of silk organza and dripping crystals by French designer Thierry Mugler at the 2019 Met Gala, Kanye openly slammed the reality TV icon’s ensemble.

‘I didn’t realize that that was affecting my soul and my spirit as someone that’s married and loved, the father of what’s about to be four kids,’ he said about Kim’s outfit choice.

‘A corset is a form of underwear. It’s hot. It’s like, it’s hot for who, though?’ You are my wife, and it affects me when pictures are too 𝑠e𝑥y,’ he told his wife.

It comes after experts claimed to MailOnline that there is more to Kanye and Bianca’s ‘game plan’, saying they wanted to out-shine Kim by ‘breaking the internet’ with the X-rated looks

Kanye has been sharing a slew of highly 𝑠e𝑥ualised images of his wife, despite slamming his ex Kim for ‘dressing too 𝑠e𝑥y’ during his stint as a gospel artist

Mr Borkowski continued: ‘You can only assume this is a way of Kanye keeping his name at the forefront and on everybody’s lips and also a statement to his ex-wife Kim who engaged in the same publicity, which he is taking to another level but she did with a lot more style and panache. It wasn’t as direct as this.

‘As we revaluate those who exploited their partners in the past, this is a high watermark.

‘I feel uncomfortable but you are looking at someone who can generate a conversation, Kanye knows how to do that.

‘But I can’t see a strategy here. He has pushed himself so far away from brands with his anti-Semitic remarks and outrage that there has to be a limit where he doesn’t want one’.

Kanye and Bianca have hit the headlines for their attention seeking outfit choices and bizarre outings of late.

Their most shocking excursion came when when they were spotted enjoying an amorous moment on a water taxi in Venice, with Kanye exposing his bare buttocks in front of gawking tourists.

Images of the couple showed the American rapper seated at the back of the river taxi while his Australian bride placed her head in his lap.

Last month, she wore a sheer poncho with nothing underneath to a music studio, although branding across the front of the coat helped shield her ample chest, she was forced to place her hand over her groin to protect her modesty.

When Kim wore a custom corset-style minidress by French designer Thierry Mugler at the 2019 Met Gala, Kanye openly slammed the reality TV icon’s ensemble (pictured)

She has even been snapped heading to a sun tanning appointment in tiny black shorts that have a small hole visible at the front of the pants, which is designed to accommodate 𝑠e𝑥 toys.

And on Monday, the rapper was seen pulling down her see-through, neon green tights, which she wore as pants, to expose her bare butt cheeks.

A source previously told DailyMail.com that Bianca’s parents are ‘mortified’ at seeing their daughter in racy looks and that they just seems to be ‘getting worse and worse.’

‘Her parents are so distressed over this because they do not recognize her. She would not be doing this unless she was being controlled,’ the insider said.

Some of her loved ones even reportedly staged an intervention with Bianca over West’s alleged ‘controlling ways’.

Just last week Bianca’s mother Alexandra reportedly flew out from their native Australia to Los Angeles in the hopes of ‘saving’ her daughter, according to sources close to the family.

A source told DailyMail.com that Alexandra is taking time ‘to see for herself’ if Bianca really does have everything ‘under control’ as she claims.

‘This has been a wonderful opportunity for Alexandra to get to spend time with Bianca and assess the situation for herself.’

Her fears have reportedly been eased during this time with Bianca and West as an insider claimed the rapper ‘knows how to sweet talk a mom’.

‘Right now is a pivotal time and Alexandra was low-key believing she would come to save her daughter,’ the source said.

‘But this is not the case. Kanye has started to turn things around since the release of [his new album] Vultures in the sense that he is not going off on as many unhinged rants.

‘He also knows how to sweet talk a mom,’ the source added. ‘This has been really a good experience, and everyone is so relieved to see her with Alexandra.’

The insider claimed that a desire to be involved in the lives of any future grandchildren may also be a driving force.

Recently, insiders claimed to DailyMail.com that Bianca’s father Leo is keen on confronting the rapper over his daughter’s X-rated makeover and how he’s paraded her around like a ‘trophy pony.’

‘Leo honestly wants to just sit Kanye down to let him know that he is hurting her family by turning his beloved daughter into a trashy-looking marketable commodity,’ they said.

‘No man should ever encourage the woman that he loves to walk out in public and present herself like this. That isn’t love. That is control.’