HEARD: Some people might get used to it, but not me. I think you just develop better mechanisms to defend yourself against having to try to get used to it. When you’re commodified, you have to develop mechanisms to protect your ego and a sense of self that isn’t being commodified.

INTERVIEW: How do you decide which part of yourself to protect?

HEARD: It’s a weird thing for an artist to do, especially one from my generation who didn’t necessarily grow up with social media. I’ve only had social media for two years. When you’re in the public eye, you become used to being fiercely protective of your image and your private life, and protecting that from being used against your best interest. And that creates a relationship with privacy and having to fight for said privacy. I think that’s why people are sometimes reluctant to join social media. But I have to say that since being a part of it, I realize that for all those years I missed out, I was just one of the only people not weighing in on my life.

INTERVIEW: It almost feels like the experience of being an actor and having your image everywhere is now just a part of the contemporary life of every person. It’s almost like the world is catching up to being a famous actor.

HEARD: I think the world, to your point, is catching up, but they’re catching up to the sense of branding, which had previously been left up to a small group of people. And now it has been democratized by social media. The negative and positive effects that come with that reality are now being felt en masse. Everyone is now the CEO of their “brand,” and the pressures that come with that are starting to be addressed in a mainstream way.

INTERVIEW: Have you ever shared things you regret?

HEARD: That’s something I think people in the public eye are used to. It’s a balance that we’re constantly having to mitigate: being ourselves versus having that very thing be used against us.