The duo wore matching outfits for the Footsteps To Follow campaign Credit: instagram.com/stuartweitzman

Starring in Stuart Weitzman’s Footsteps To Follow campaign, the pair sparkled in matching outfits.

As well as posing for a series of sweet snaps in their matching ensembles, the mum and daughter also filmed a short video.

In the clip, Serena has Alexis Olympia repeat the words. “Love. Strong. Dream. Beautiful. Intelligent.”

Serena continued: “I would definitely call Olympia my mini-me. She is mini Serena.

“She’s so cute. And she’s so fun.

“I don’t know if I hope Olympia follows in my footsteps.

“I want her to do what she wants to do and what’s best for her.”

The sweet video concludes with the loved-up family saying: “Together forever.”

The mum and tot looked adorable as they posed for a series of sweet pictures Credit: instagram.com/stuartweitzman

The aim of the campaign is to highlight how any generation can inspire every generation Credit: instagram.com/stuartweitzman

On their Instagram page, Stuart Weitzman revealed the launch of the Footsteps To Follow campaign.

Sharing a picture of Serena and Alexis Olympia, they explained the aim of the launch was to ‘highlight how every generation can inspire any generation’.

They wrote: “The next step for SW x SW is here.

“Introducing the Spring 2021 Campaign, Footsteps to Follow, starring Stuart Weitzman global ambassador Serena Williams and her daughter, Alexis Olympia Ohanian, Jr. in their first-ever fashion campaign together.

“Hope and optimism are central to every SW x SW campaign.

“Showcasing the powerful bond between mother and daughter in Footsteps to Follow highlights how every generation can inspire any generation – be it parents to children or vice versa – to step into each other’s shoes and step into new worlds.”

Serena has previously revealed Alexis Olympia has embraced a love of fashion early.

She told E!: “I can’t force her out of a princess dress. She gets so upset.

“She loves fashion, she loves wearing dresses and that’s what she wants to do.”

Williams hinted she could retire from tennis following her Australian Open exit Credit: Alamy Live News

Last month, Williams hinted she could RETIRE from tennis following her Australian Open exit at the hands of Naomi Osaka in a teary interview.

The tournament Down Under was her 11th attempt to win Slam No24, which would have drawn her level with Margaret Court at the top of the majors list.

She has lost in her past four major finals and given she turns 40 in September, it is getting harder and harder to get over the line.

Questions were inevitably asked if her actions on court were her way of saying farewell to an event which she has won seven times, the last occasion in 2017 when she was a few weeks pregnant with Alexis Olympia.

In her post-match press conference, Williams responded: “I don’t know. If I ever say farewell, I wouldn’t tell anyone. So…”