BLACKPINK’s Jennie has once again captured the internet’s attention, this time with her stunning appearance in Calvin Klein’s Spring 2024 Underwear and Jeans campaign.

Titled “JENNIE in Calvin Klein | Spring 2024 Campaign,” the captivating campaign video has been unveiled on the brand’s official YouTube channel, showcasing Jennie’s effortless charisma and beauty.Capturing the essence of playful confidence, JENNIE’s latest campaign for Calvin Klein, shot by Mert Alas, infuses the brand’s iconic Underwear and Jeans with her distinctive pop energy, elevating each piece to icon status. The Spring 2024 collection marries relaxed simplicity with a youthful attitude, redefining classic designs for today’s fashion-forward audience.

The new Intense Power underwear range updates classic silhouettes with a bold iteration of the Calvin Klein logo, embodying a modern twist on tradition. Meanwhile, the sensual Minimalist lingerie line is all about expressive comfort, designed to be both seductive and comfortable. Completing the collection, the 90s Straight Jeans offer an effortless, nostalgic style with a stylish, loose fit that’s perfect for spring and beyond.Launching today, February 27, on calvinklein.com, the campaign marks a fresh direction for Calvin Klein’s Underwear and Jeans collections. Throughout the week, content from JENNIE’s campaign will be unveiled on @calvinklein’s social media channels and featured in prominent out-of-home placements worldwide, ensuring her influence and the new collection’s appeal resonate globally.