“My tagline is ‘wear your story,’ so we create these custom patches and people can pick out the patches that are representative of them or the team that they’re rooting for,” company founder Laura Brodigan told Page Six Style ahead of the Super Bowl.

“These outfits are different; you can’t just go to the store and buy them off the rack.”

Brittany Mahomes posted a selfie on her way to Allegiant Stadium, revealing part of her game-day outfit and her personalized necklaces.Brittany Mahomes/Instagram

The former soccer player repped her family with a “15” pendant and a necklace featuring her husband’s and children’s names.Brittany Mahomes/Instagram

Her glossy flares matched her bustier top.USA TODAY Sports via Reuters Con

Brittany also repped daughter Sterling, 2, and son Patrick “Bronze” Mahomes III, 1, with a custom diamond necklace featuring their names as well as her husband’s.

And in another nod to Patrick’s number, she layered the piece with a sparkling “15” pendant custom created by Simon G Jewelry for the big game ($1,150).

Mahomes has made a splash on the sidelines with new best friend Taylor Swift this season, frequently cheering on the Chiefs with the pop star — who is dating Travis Kelce — in matching ensembles.

Brittany brought her kids to the big game.AP

Swift and Mahomes previously twinned in custom jersey jackets hand-crafted by Kristin Juszczyk — whose husband plays for the Chiefs’ Super Bowl opponents, the San Francisco 49ers.

While it’s unclear where Swift will be sitting to watch the big game, she’ll likely be sharing a suite with Brittany and the entire Kelce family, including Travis’ parents, brother Jason Kelce and the Philadelphia Eagles player’s wife, Kylie. Mahomes’ two children may also be in attendance.

She often customizes her game-day clothes to support her spouse.Brittany Mahomes/Instagram

While Brittany has defended the Grammy-winning singer against “losers” who say she’s “ruined” football, she recently landed in hot water herself after football fans called her a “Karen” over her behavior at the Chiefs’ AFC championship game against the Baltimore Ravens on Jan. 28.

However, the former soccer player has learned to shake it off, telling haters to “stay bothered.”

She’s expected to sit with Travis Kelce’s girlfriend, Taylor Swift, during the big game.Brittany Mahomes/Instagram

It’s been a busy few days for Brittany, who made her Sports Illustrated Swimsuit Issue debut earlier this week with a photoshoot featuring plenty of Chiefs-red swimwear.

“I’m here to tell you. People will dislike you. People will love you,” she wrote on her Instagram Story Thursday while sharing a sneak peek at her sizzling shoot for the glossy.

“Don’t let any of that define you. KEEP SHINING and being YOU.”