Black Pink is pioneering a new wave for women in the male-dominated K-pop music industry with the actions of Jennie and Lisa.

Previously on February 8, Black Pink’s Lisa announced her new personal brand, LLOUD. With this company, Lisa will have more freedom regarding her personal schedule, expressing her true nature in future activities.

Jennie and Lisa (Black Pink).

Before Lisa, Black Pink’s group member Jennie also established her own label, ODD ATELIER, at the end of 2023.

Jennie and Lisa’s new company not only signals a new path in both of their careers, but could also start a new wave for the Kpop industry.

In particular, an article about Jennie and Lisa in the male-dominated Kpop industry was posted on platform X (formerly Twitter), attracting significant attention with more than 160,000 views and 10,000 views. likes.

The article points out how the Kpop industry is “dominated” by men, with men holding most of the key positions in management, production and decision-making, while female artists often face more constraints and encounter fewer opportunities.

Therefore, by establishing their own label, Jennie and Lisa are placing themselves in the management space, making their own decisions. They will have more freedom in terms of image and music as well as become role models for future generations of female Kpop stars.

In fact, there have been many cases of male idols establishing their own companies, but for female idols, this does not happen. The case of Jennie and Lisa may finally change this sad trend.

Black Pink, with its impressive influence and reputation, is using these to empower women in the male-dominated world of K-pop.

On the other hand, the Kpop industry is making significant strides as women step up one after another. From BoA becoming an executive at SM, Min Hee Jin standing out as CEO of ADOR, to (G)I-DLE’s Soyeon asserting her position as a producer, The future will be brighter than ever.