Justin Bieber is one of the rare stars in the 21st century who can maintain his popularity and peak for more than a decade. People will always remember Justin from 2015-2016 because there will never be a more perfect version of the Canadian star’s career.
The image of Justin Bieber after returning to music activities with shabby hair and lifeless beard until he regained it with images of taking care of himself when he got married is not enough to make fans forget. his image in 2015. It is the most amazing image ever seen of Justin Bieber during his time promoting the Purpose Tour.
Emerging in the late 2000s, Justin’s image at that time was just enough to help Justin leave in the hearts of US-UK fans an image of a “teenage boy” with a “Baby” face and the high, thin voice of a boy. baby is going through puberty. It wasn’t until 2015 that he truly transformed himself into the image of a true Pop star. Everything Justin did during this time attracted the public’s attention and greatly influenced the world’s youth.
Purpose Album/Purpose Tour
This album and tour can be said to be the pinnacle of Justin Bieber’s career with almost all the songs on the album being big hits.
Opening with the collaboration with duo Jack Ü with “Where Are Ü Now” . Although this was originally a project of the DJ/Producer duo Diplo & Skrillex. But it was later added to the album Purpose to complete an extremely successful album.
Justin really returned by releasing the single “What Do You Mean?” on August 31 with JB’s hottest image. During this time, Justin is the brand ambassador for Calvin Klein and this MV is no different from the most successful and viral advertising video that Calvin Klein has ever had.
Upon release, the song became Bieber’s first single to reach number 1 on the Billboard Hot 100 in the US.
The second single was “Sorry” , and was followed by “Love Yourself” , “Company” , “I’ll show you” ,… Also “Where Are Ü Now” , “What Do You Mean?”, “Sorry” and “Love Yourself” are both billion-view hits on YouTube and big hits of the year.
Everything Justin Bieber wears goes viral
From 2015 to 2017 was the time when Justin Bieber had the most influence in the fashion world, especially street fashion. Every time he appears with an item, that item immediately goes viral. Streetwear flourished during this period with no small contribution from JB.
Two brands that Justin Bieber single-handedly supported are Fear Of God and Off-White. Both brands are as influential and successful as they are today thanks to JB’s great efforts. And we can’t mention Yeezy, in addition to Kanye’s golden hands, JB also contributed a lot to making this famous shoe brand a trend in the world.
The one who brought Vans to a new level
Another brand that benefits greatly from the “JB effect” is Vans. Surely everyone who loves Vans knows that the Vans Checkerboard Slip On pair was revived and highly sought after at that time because JB often wore it. And from this momentum, Vans entered a period of great growth with countless collabs, countless product lines released, and the Checkerboard pattern at that time was also a worldwide trend, all of it. Thanks to JB.
Undercut style is modeled after Justin Bieber
Even Justin’s side-swept Undercut hairstyle at that time took the barbershops around the world by storm, Vietnam was no exception. While promoting the album, Justin dyed his hair platinum, whether he let it hang down or completely slicked it up – it was perfect and made an impression on the public.
Until now, this is still one of the classic hairstyles that every Barber must know and will be considered a representative image of the era when Undercut took off.
Increase the value of Vintage Rock Band Tee
Have you ever wondered why Vintage Rock Band Tee has such a high price, and since when? The answer is JB, since JB started wearing these T-shirts, the whole world has been searching for similar ones, whether they are followers of Grunge, Punk, Rock or not. Since then, these shirts have been sold at extremely high resell prices. Therefore, the trend of printing ” bootleg “ Rock Band Tee shirts is also quickly springing up in all markets, including Vietnam.
Purpose Tour Merchandise
Purpose tour’s merchandise is one of the iconic merchandise of the 21st century. The appearance of Purpose Tee with the words “MY MAMA DON’T LIKE YOU” at this time is more than Rock bands with the most famous merchandise. like Metallica or Nirvana.
Besides, long sleeves with JB’s portrait, shorts, and Stadium version hoodies are also extremely popular.
Epilogue
The future Justin Bieber, even though he still creates great music products, is still a big hit in the music market and maintains top popularity, will never be able to have it again. to be a perfect Justin Bieber like around 2015-2016. That is the highest point of Justin Bieber’s career, something that even Believer has to admit. But anyway, “The Boy of that Year” will be one of the classic images of a Pop star in the 21st century that the whole world will recognize.
