According to Korean media, after ending her personal contract with YG Entertainment, Jisoo (Blackpink member) has chosen the next step in her career.

After 7 years with YG Entertainment, Blackpink members  all have official choices for their individual careers. Accordingly, the 4 members signed a group contract with YG Entertainment to operate as the group Blackpink. However, their individual artistic activities are not under the management of YG Entertainment.

Jisoo decided to join her brother’s company – BioMom (Photo: Instagram).

On January 3, fans also discovered that Jisoo ‘s personal profile in the actress section of YG Stage on the YG Family page (information page of entertainment group YG Entertainment) had been deleted.

While Jennie confirmed to become the owner of an entertainment company, Jisoo decided to join her brother’s company – BioMom. BioMom is originally a functional food company for children, but has announced it is recruiting more employees to open an entertainment business called Blissoo, in which Jisoo is the main artist.

On Korean social networks, since January 3, recruitment information believed to be from the company Blissoo has been continuously shared. In the introduction, Blissoo company notes: “A startup that will grow globally and faster than anyone else in the Kpop industry. A meeting between artists and entrepreneurs that is not Any company can easily experience it.

Along with the development of our artists, we are rapidly expanding our domestic and international entertainment business to receive even more love from Kpop fans. We are looking for talented people to join us in innovating the domestic and international Kpop market.”

Immediately, many Blackpink and Jisoo fans invited each other to apply for the idol’s company. However, BioMom company refused to confirm the information, explaining that they “do not know clearly about the CEO’s family relationship”.

Blissoo company, a branch of BioMom company, is said to use Jisoo’s image to recruit personnel (Photo: Naver).

According to TenAsia , Jisoo did not open her own management company like Jennie but agreed to join her brother to reduce risks. Cooperating with her brother and expanding the field of operation of an existing company helps the female idol reduce costs, time and risks. She can also take advantage of the company’s human resources and her brother’s operating experience to develop her own career.

According to Naver , BioMom company was newly established in 2020 and is considered a new brand in the market. Therefore, Jisoo joining BioMom helped the company quickly receive attention, creating favorable conditions for her brother’s business.

Jisoo (born 1995) is famous for her beautiful appearance and singing ability. She officially joined YG Entertainment since 2011, debuting as a member of the Blackpink group since 2016.

Among the 4 members of the Blackpink group, Jisoo’s family background is the most curious. According to some sources, Jisoo is said to be the golden lady of a large and influential figure in the media world in Korea.

Many reports say that Jisoo’s father is the CEO of an entertainment company or a television station in Korea. However, Jisoo has never confirmed this information.

On January 3, the official account of the group Blackpink on Instagram with 57.7 million subscribers sent Jisoo a happy birthday (Photo: Instagram).

Besides her achievements with the group Blackpink, Jisoo also initially made her own mark in music. In 2023, her song Flowers became globally famous and reached nearly 500 million views on YouTube.

The female singer born in 1995 is also the member who is considered to have the appearance most suitable for acting. The eldest sister of Blackpink herself also made a good impression on fans when she first took on the female lead role in the Snowdrop project (2022).

In 2023, she took on a supporting role in the project Dr. Cheon And Lost Talisman and will soon be invited to participate in the Omniscient Reader’s Viewpoint project with Lee Min Ho, Ahn Hyo Seop and Nana.

In addition to singing and acting, Jisoo also works as a host in several TV shows in Korea. She is also a name favored by many international brands and chosen as an ambassador. The group’s “oldest sister” is considered the richest member of Blackpink with a fortune of up to 20 million USD.

Last October, Korean media reported that Jisoo established her own company after ending her contract with YG Entertainment, but the beautiful female idol did not admit it.

By launching her own activities, Jisoo received the support of the majority of the audience. Fans hope to witness a mature Jisoo, active in many fields such as singing, cinema and television in the near future.