In recent months, YG Entertainment has seen increases and then declines in its stock price. This is because news related to BLACKPINK and G-Dragon affects interest in YG. At the present time, YG stock price once again witnessed a decline after four BLACKPINK members announced that they would not renew their individual contracts with the company.

Specifically, as of now, YG shares are at 36.35 USD, down 6.39% compared to the previous trading day. Korean media believes that failed negotiations with four BLACKPINK members related to personal activities have caused stocks to continuously decline.

Although at the end of December, YG announced the extension of BLACKPINK’s group contract, the inability to secure an individual contract renewal has raised concerns about the future prospects of this entertainment company.

Currently, Jennie has announced the establishment of her own management company called ODDATELIER, while Jisoo is expected to carry out personal projects under the management company of which her brother is the CEO. Lisa and Rosé are expected to soon announce a change in their personal activities in the near future.

This change poses a challenge for YG as the company not only loses BLACKPINK but also has to face the departure of G-Dragon. This makes YG’s future increasingly unclear.