Anne Hathaway was seen at a Shiseido event on Friday in New York City.
The movie icon has been announced as the face of the brand’s Vital Perfection line.
The Oscar-winning star shimmered in a sleeveless gold gown that had a mermaid finish as she added strappy gold heels.
With her chocolate brown hair parted on the side and worn down in soft waves, the New Yorker looked ready for her closeup.
Earlier this week, the 40-year-old star was seen in the new print ads for the company where she wore a cream-colored silk camisole.
Her golden day: Anne Hathaway was seen at a Shiseido event on Friday in New York City. The movie icon has been announced as the face of the brand’s Vital Perfection line
Stunner: The Oscar-winning star shimmered in a sleeveless gold gown
She sparkles: The gown had a mermaid finish as she added strappy gold heels
In the ad it says ‘potential has no age.’
‘I’m so excited to be a @shiseido brand ambassador and am honored to have been chosen to represent the line #VitalPerfection!’ she wrote in the caption.
‘Shiseido and I are aligned in our belief that your skin is one of the most important investments you can make in your life and that we should never stop exploring our own potential—at any age.
‘Thank you to Shiseido for inviting me to join your wonderful family!! ✨ #ShiseidoSkincare #PotentialHasNoAge.’
This comes after the Devil Wears Prada actress said she feels ‘honored’ to be representing Shiseido.
The acclaimed star was recently named as the face of Shiseido’s Vital Perfection line, and Anne is thrilled to be working with the Japanese beauty brand.
The Hollywood star said she has a huge amount of admiration and respect for the brand.
Tall and slim: With her chocolate brown hair parted on the side and worn down in soft waves, the New Yorker looked ready for her closeup
On the hot seat: Seen in conversation with Candice Kumai
Snack time: A beverage was poured for Anne as cookies were offered
‘I’m so honored that they felt I was a fit. They’re a brand that’s been synonymous with the highest quality for so many generations; they have such integrity,’ Anne, 40, told Vogue.
‘I’m just really, really thrilled that they felt that I am somebody who could effectively reflect that.’
What she is plugging is a cream that promises to ‘lift and firm skin to reveal a dramatically revitalized and sculpted complexion with renewed fullness and bounce.’
It claims to ‘visibly lift skin in just 1 week and reveal a dramatically firmer, revitalized complexion with this rich sculpting anti aging cream for dry skin.’
One of the ingredients is VP8 Technology which ‘slows the aging process with 5 targeted ingredients, including olive root, tea, and angelica root extracts to address wrinkles and dullness,’ according to the website.
One jar costs $140.
Anne has also praised the company’s ‘global’ evolution.
Asked what she admires most about the brand, Anne explained: ‘The care, thoughtfulness, rigour, and passion.
‘That passion is something that the volume can be all the way turned up, but it’s also something that can be very quiet at the same time.
‘And that doesn’t diminish its intensity.
‘I feel that my relationship with Shiseido has allowed me to see with much more clarity, depth, and appreciation.
Like 30! Earlier this week, the 40-year-old star was seen in the new print ads for the company where she wore a cream-colored silk camisole
‘The company has such a legacy within Japan, and it was exciting to see how [they’ve been] able to go global without losing any of their character, integrity, and identity.’
Anne is also delighted to be the face of Shiseido’s Vital Perfection line because it ‘includes everybody’.
The actress said: ‘Because it’s a product that goes on your skin, it’s for everyone. It’s a way of enhancing something you already possess. [It’s] a way of introducing a concept of perfection that includes everybody.’