The CEO’s calm reaction when talking about the military enlistment of the “golden egg” male group excited Knet.

Currently, 3rd generation boygroups are entering a transition period, with Korean members having to pause their careers to enlist in the army. Last December, 4 BTS members   RM, Jimin, V and Jung Kook said goodbye to begin their journey. For Kpop boy groups, military service is a turning point that changes their entire career, greatly affecting the fandom and the management company.

HYBE carefully calculated BTS’ military enlistment schedule and solo plans for all 7 members before suspending activities.

Jung Kook laid a solid solo foundation before enlisting in the army with his debut album Golden

Unlike the “think first, calculate later” plan that HYBE has for BTS, when it comes to the military enlistment of “golden egg-laying hen”  SEVENTEEN , CEO Han Sungsoo of Pledis Entertainment is very calm. Before enlisting, BTS members quickly completed 7/7 solo promotions. The company carefully calculated the time for the group to make a simultaneous comeback in 2025, not to make the global fandom impatient because of waiting too long.

When it comes to the issue of enlistment of “golden egg-laying hen” SEVENTEEN, CEO Han Seungsoo of Pledis Entertainment is very calm.

2023 is the year SEVENTEEN explodes with achievements, with two comebacks reaching 5 million copies, breaking sales records. The 13 boys are the first Kpop artists to sell 6.2 million copies with the mini album FML,  “sweeping” Daesangs at year-end awards ceremonies. SEVENTEEN also “captured” the Japanese market, being the best-selling Korean artist of 2023 according to Oricon statistics.

In the US, the two mini albums FML and Seventeenth Heaven  reached #2 Billboard 200 , the song Super was voted by Rolling Stone as one of the 100 best hits of the year. World Tour Be The Sun in late 2022 – early 2023 and Asian tour Follow also sold out a huge number of tickets, unlocking many milestones in concert revenue. BTS enlisted in the army, SEVENTEEN is the next boy group of HYBE and is doing extremely well.

While at the peak of their career, SEVENTEEN has to face a temporary absence due to military service

While at their peak, SEVENTEEN has to face a temporary absence due to military service. As expected, the group’s oldest members (born in 1995 – 1996) will start first in 2024. Responding to this issue, CEO Pledis Ent. said: “SEVENTEEN will continue to work even though a few members enlist. This is a group that does not have the concept of ‘time absent due to military service’. That is the beauty of a large group.”

The two eldest brothers S.Coups and Jeonghan will be scheduled to enlist in 2024

Han Sungsoo’s assertion made Knet extremely excited. People find it interesting that there is a boy group that is not worried about being absent due to military service. Even if they perform their duties in order of age, there are always at least 8 members remaining.

Not to mention, SEVENTEEN also has 3 foreign members, operating in multi-markets and multi-fields. Not only does he “make a fortune” with music, but his ability to run entertainment shows and advertisements is also very formidable. With their home-made show Going Seventeen alone , the group created a Kpop trend and was dubbed the national comedy. For fans, this is exactly “the beauty of a family with many children”.

SEVENTEEN will continue to be active even if members are absent

Knet reaction:

– Oh, it’s true that even if someone enlists, there will always be 8 members left. The beauty of a house with many children.

– SEVENTEEN is on the rise so everyone keeps feeling regretful, but actually every group is like that. I didn’t know there were still eight people left, that’s the advantage of a large group.

– A large group is one thing, but the problem is that there is no one member who is too outstanding, but quite large, so the group will really be active for a long time, which is what I admire the most.

– If this man is absent, there are still 8 other men, which is truly remarkable.

– But it will take a long time to see the whole group. I want all 13.

– It’s a world of difference with BTS, fans used to be very worried about their military enlistment schedule. The company must prepare everything before going all 7 at once.

– But if you go once every 2 years like BTS, it’s very difficult to maintain your name. HYBE can do that because it’s BTS.