This company will manage Jennie’s personal activities, while the schedule with BlackPink will still be in charge of YG Entertainment.

Jennie attended the event – Photo: Yahoo Sport

Korean media reported that Jennie established her own brand called ‘ODD ATELIER’ to develop her personal career.

On the company’s website home page, it introduces: “This is a brand founded by artist Jennie in November 2023.”

Jennie affirms her personal brand

It is understandable that Jennie established her own company to develop her personal career, because right from the first days of her debut, she was the most prominent and “sought after” member of  BlackPink .

Jennie is also the first “separate” member to release a solo single, participate in many high-profile fashion events, and is also the ambassador of many famous brands such as Chanel, Calvin Klein, Hera…

Jennie is the global ambassador of luxury brand Chanel.

It can be said that Jennie’s image has been deeply formed in the entertainment world. After BlackPink’s global coverage, her career has increasingly improved.

However, when working under  YG Entertainment , both Jennie and the members’ personal activities have certain limitations, to fit the group’s general direction and the K-pop market.

Therefore, Jennie establishing her own company and directly directing her personal activities was a decision that paved the way for her career.

Jennie is a member of BlackPink with outstanding personal activities – Photo: YG Entertainment

In November, Jennie filed an application to register the trademark “Jennie Ruby Jane” in many categories, including restaurant services, cosmetics, clothing, food… It is expected that she will continue to develop Fashion industry development, brand ambassador.

How will BlackPink work?

Previously, YG Entertainment stated that it would support BlackPink to release a new album and conduct a larger-scale world tour.

However, members can still operate individually through their own management company.

BlackPink will still work together under YG Entertainment – Photo: blackpinkofficial

Regarding the future of BlackPink members, Korean media reported that only Rosé will continue to sign a contract for personal activities with YG, the remaining two members, Lisa and Jisoo, will work with the company. new.

Lisa  is currently a “valuable” member of BlackPink as she continuously receives invitations to sign contracts worth tens of millions of dollars from YG Entertainment and many other companies. But she refused.

As for  Jisoo , Korean media believes that she will join an entertainment company and develop her personal career in the field of acting, after making her mark in recent film projects such as Snow Flower, The Sword of Death. evil…

Perhaps information about the members’ personal activities will soon be confirmed in the near future so that BlackPink can soon return to the music market.