In 2023, Jisoo ‘s cumulative points surpassed Blackpink and NewJeans members, becoming the female idol with the highest annual score in the history of the individual brand value rankings.

Jisoo (Blackpink) made many impressions in 2023, contributing to personal brand positioning. Photo: Allkpop

The Korean Business Research Institute recently announced the ranking of individual brand values ​​of girl group members. Data was taken from November 17 – December 17, 2023.

Among them, Jisoo (Blackpink) ranked 4th with an index of 3,239,536, an increase of 40.56% compared to the previous month.

Up to now, Jisoo has accumulated 52,759,624 points in 12 months. The above number helps the female idol rise to the highest position in the 2023 personal brand value rankings.

Besides, with 52,759,624 accumulated points, Jisoo holds the record for being the female idol with the highest annual score in the history of individual brand value rankings in Korea.

Another statistic, Jisoo also led for 4 consecutive months (from April to July) on the Kpop brand reputation rankings in 2023.

Jisoo’s personal brand value in 2023 surpasses that of Blackpink members. Photo: Allkpop

Information related to Blackpink, solo music products, movies, brand ambassadors or dating stories all contribute to increasing the public’s interest and search for Jisoo.

Also this year, the eldest sister Blackpink continued to show her influence as a global ambassador for the Dior brand. She makes an important contribution to increasing the brand’s income.

According to the report, Dior’s revenue increased an impressive 86.8% within one year, after signing a contract with Jisoo. At the same time, the revenue of this luxury brand has reached 1 trillion won as reported earlier this year, growing 51% compared to the previous year.

Besides the world tour and music products with Blackpink, Jisoo also made her solo debut with the album ME, selling 1.03 million copies in just two days. The above number helps Jisoo achieve the best-selling album by a female solo artist in Korea.