The seven-time world champion has founded Almave – a unique non -alcoholic spirit.

Lewis Hamilton has launched his own non-alcoholic tequila Credit: Instagram @lewishamilton

The former world champion is planning for life after F1 Credit: Reuters

While he yearns for Mercedes to return to form, Hamilton has unveiled his latest business venture.

He has collaborated with Mexican distillers Iván Saldaña and Casa Lumbre to introduce Almave.

The British ace took to social media to tell fans that the product is the world’s first and only non-alcoholic spirit created from real blue agave – the plant used to make tequila.

The crafting process mirrors tequila-making, omitting only the fermentation stage when the drink becomes alcoholic.

Hamilton posted on his Instagram: “It’s finally here. Almave is for people like myself, who are always pushing the limits of what’s possible.

“Who enjoy the taste of tequila but are focused on balance, longevity, and living fully.

“When I first met Ivan two things became clear: we both like tequila and something was missing from the market.

“I’m so proud to be a founder and hope you approach it with an open mind.”

And fans have rejoiced at the Mercedes driver’s one-of-a-kind innovation.

One fan wrote: ” I’m loving this direction.”

Another said: “It’s alcohol free? Where can I sign up for a taste test?”

A third wrote: “This is perfect!”

A fourth declared: “Congratulations champ, I can’t wait to try it.”

There had been rampant speculation that Hamilton could call time on his career soon.

But the F1 ace is not giving up just yet, after signing a £100m contract extension with Mercedes in August.

Hamilton will eventually retire as an all time great