BEYONCÉ WORE THE FAMOUS GOLD DIAMOND BRACELET FROM TIFFANY & CO

The black female diva appeared with her husband, male rapper Jay-Z, in the latest promotional campaign of Tiffany & Co in the position of brand ambassador

Beyoncé and Jay-Z become global brand ambassadors of Tiffany & Co. Photo: Tiffany & Co/Instagram @beyonce

Tiffany & Co has just announced that its newest brand ambassadors are power couple Beyoncé and Jay-Z. Along with this statement, they appeared in the company’s advertising campaign, About Love, which celebrates the beauty of love.

Along with the world’s greatest love stories since 1837, Tiffany’s About Love campaign marks a the latest development in the creative direction of this luxury jeweler.

The reason Beyoncé and Jay-Z became the faces of Tiffany & Co

Alexandre Arnault, Executive Vice President of Product & Media shares: “Beyoncé and Jay-Z are the epitome of a modern love story. As a brand that has always stood for love, strength and the ability to express individuality, we can’t think of a more iconic couple than the Queen B family to embody the values of Tiffany & Co. We are honored to have The Carters (a nickname for Beyoncé and Jay-Z’s family) as part of Tiffany & Co.”

Although it is not now that this couple appears together in art. But this is the first time Beyoncé and Jay-Z have participated in a brand campaign together.

About Love is a journey of discovery about connection and sensitivity. The love story of The Carters family is illuminated by the yellow diamond Tiffany & Co is symbolic, and is set in the context of the painting masterpiece Equals Pi (1982) by Jean -Michel Basquiat (picture above).

The most important jewelry designs accompanying Beyoncé and Jay-Z in the Tiffany & Co

128 carat yellow diamond

For the first time in the history of Tiffany & Co, a yellow diamond weighing 128.54 carats and having up to 82 sparkling facets, will appear in a promotional campaign, appearing on Beyoncé’s neck in photos About Love.

This diamond is considered one of the most important gem discoveries of the 19th century. Excavated in 1877 in South Africa’s Kimberley Mines, founder Charles Lewis Tiffany purchased the rough diamond in 1878 to strengthen the brand’s reputation as a leader in diamonds. This diamond has appeared on the necks of Audrey Hepburn, Lady Gaga, and now Beyoncé.

Close-up of a diamond necklace worth up to 30 million USD from the Tiffany & Co.. The centerpiece of the jewelry model is the Tiffany diamond weighing up to 128.54 carats Photo: Tiffany & Co

Jewelry from Jean Schlumberger

Another notable design in the About Love campaign is Jean Schlumberger’s legendary bird brooch. It is recreated as a pair of one-of-a-kind cuff-links.

Jean Schlumberger’s Bird on a Rock with the legendary yellow Tiffany diamond in 1995. The bird was transformed into a cuff-link set on Jay-Z’s wrist. Photo: Tiffany & Co

Jean Schlumberger started his career making buttons for Elsa Schiaparelli, in the 1930s. Later, Schiaparelli hired him to design costume jewelry for his fashion house, because he was impressed with the designer’s talent. young successor. Jean Schlumberger is famous for her designs inspired by nature, with strangely beautiful variations.

Jewel Schlumberger jewelry models and Tiffany T collection are also introduced throughout this campaign.

Beyoncé, Jay-Z recreate the song Moon River for Tiffany & Co

Accompanying the impressive photos is a short film directed by Emmanuel Adjei. The film returns to the performance of the classic song Moon River once performed by Audry Hepburn in the film Breakfast at Tiffany’s in 1961. The iconic tune is recreated with the voices of Beyoncé and Jay-Z.

The relationship between Beyoncé, Jay-Z and Tiffany & Co doesn’t just stop at brand ambassador contracts. The About Love campaign reveals, Tiffany & Co pledged to donate $2 million to scholarship and internship programs at Historically Black Colleges and Universities that Beyoncé has donated to for many years.