Street fashion in England in the 1940s

By definition, street style is a fashion style originating from British fashion culture, appearing since the twentieth century and creating its first influence at the end of World War II.

Back at that time in England, in addition to the forces participating in production and combat, women in this country had the duty to dress beautifully at all times, everywhere. Their appearance was then considered a spiritual medicine, motivating soldiers to fight. So even though they lack clothes and cosmetics, they still have to find ways to be beautiful.

Even a book called Make do and mend was born with the sole purpose of suggesting to women how to sew and giving advice on dressing. On the streets of England in the early 1940s, women often appeared in new, seductive and luxurious outfits.

This style spread to neighboring countries. Fashion cities began to form, where the appearance of women always attracted all eyes.

According to documents, fashion houses Christian Dior and Pierre Balmain have contributed to elevating street fashion to a new level. They listen to women and design clothes that show off slim shoulders and slim waists, and hourglass figures.

But as time goes on, street fashion style becomes younger and younger in terms of age and composition, and twenty-something guys and girls become the owners of street style because they are young, qualified, knowledgeable and talented. important force of current society.

Street fashion styles in different countries do not develop the same. In society there are many groups of people, every group wants to create breakthroughs in appearance. The process of creative freedom resulted in a series of fashion styles such as hippie, punk, goth or biker appearing alternately. They do not cancel each other but coexist and sometimes there is a blend between the styles.

When hip hop, skateboarding or more broadly, street art appeared, street style took on a new spirit with baggy outfits; Large, colorful jewelry. Freedom, generosity and rebellion “invade” street fashion but they are not meaningless.

Through clothing and accessories, individuals tell their own stories, revealing some of their personality traits and current moods. Street style creates emotional explosions for viewers, quickly changing the way fashion is produced and consumed, attracting the attention of young people.

Handshake with social networks

Street fashion now still retains the spirit of reflecting society, expressing the voice of a group of people and the community such as calling for the rights of people of Asian and African descent (Black Lives Matter movement), fighting for their rights. women’s suffrage, demands for gender equality in the entertainment industry…

Street fashion style of Japanese youth

Slogans are printed on clothes, and colors typical of the movement are also shown on the clothes. Street style has not lost its fighting spirit and unique way of telling stories. However, over time, street fashion style also creates certain worries, especially when social networks dominate life.

In recent years, at major fashion events around the world, street style has been considered an inseparable activity. The street during the festival season is like a professional catwalk, existing in parallel with the event. However, not completely dependent on fashion week, street style in cities and countries such as Paris, London, New York, and Japan is still vibrant every day. Every time you appear on the street, you can become a fashion phenomenon if you dress beautifully or uniquely and capture the most impressive moment and post it on your personal account.

Rapper Kanye West is an artist who has a great influence on street fashion style

Such rapid popularity gives the main character a lot of influence on social networks. From there, costumers as well as brands implicitly believe that what these characters wear will create fashion trends among young people. The number of fashionistas and fashion bloggers is growing rapidly and most of the items they wear are paid for. The story of street style at that time certainly no longer had a strong personal color.

Under the strong influence of social networks, some photographers choose to walk on the streets and take random fashion photos. After that, they posted on their personal accounts to prove that street style is still unique and attractive, and has not been completely commercialized.

Every person on the streets of Paris is a genuine fashionista

Today’s street fashion is still influenced by the way celebrities dress – something very normal in the past. For example, with sports street style, rapper Kanye West is a big influence and the Yeezy fashion brand he created also conquers the market every time it launches a shoe model or clothing line. new. Understanding the key point, many fashion brands join hands with artists and other fashion houses to “attack” the market.

To date, Supreme is considered one of the most successful street fashion brands over the past two decades. Supreme has collaborated with Nike, Louis Vuitton, Champion, Comme des Garcons… to launch impressive street fashion collections.

Among them, designer Virgil Abloh – Creative Director of Louis Vuitton’s men’s fashion line – is considered a major influence on street fashion. He is also the founder of Off-White – a high-end Italian style street fashion brand that is loved by fashionistas.