The campaign, named Arivenchy, takes its name from a play on words between the artist and the brand. The photos were taken by Carig McDean and exude an aura reminiscent of a more traditional style, typical of the founder of the house .

The high temperatures may tell us that, indeed, we are in the middle of summer. However, in the world of fashion, always one step ahead, it is already autumn-winter. Especially at Givenchy , which has just released the first photos of its campaign for said collection .

Although the clothes are not the main focus of attention on this occasion because it stars Ariana Grande , the new ambassador of the French brand.

It is something that we already told you last May , when the singer posed wearing one of the fashion house’s greatest insignia : the dress that Hubert de Givenchy himself designed for Audrey Hepburn in Breakfast at Tiffany’s .