Blackpink actively promotes sports, enhances the reputation of football and basketball clubs and brings commercial benefits.

In recent years, Blackpink members have had many sports-related activities.

Specifically, Jennie wore a Manchester United shirt in the Pink Venom MV; Jisoo took photos and had a conversation with Erling Haaland (Manchester City); Lisa was given a jersey with her own name printed on it by the PSG club and Rose was also given a jersey by the New York Knicks basketball club.

Jenni wears a Manchester United shirt in the Pink Venom MV. Photo: YG Entertainment

It can be seen that all 4 Blackpink members are actively promoting sports.

Through music products, football watching sessions or posts on personal pages, the YG Entertainment group is taking the closest approach to sports.

This trend can partly originate from the Blokecore trend that combines fashion and football.

Lisa was given a jersey with her name printed on it by the President of PSG Club. Photo: Club

The Blokecore trend appears in famous MVs, notably Jennie wearing a 90s Manchester United shirt. Besides Blackpink, many other names also pursue this style such as Newjeans, Bella Hadid, Rihanna or Hailey Bieber…

Blokecore is creating a strong effect on consumers, thereby motivating brands such as Nike, Adidas, Puma, to step up their activities and “catch the trend”.

Adidas is at the forefront of the trend by recreating the iconic Teamgeist shirt at top European clubs. The shirt Jennie is wearing is a product of that collection.

In addition, Adidas and Puma brands are also sponsors of soccer uniforms for teams such as Manchester United and Manchester City.

Notably, the above two brands also cooperated with Blackpink in many promotional activities. That is also one of the reasons why the global music group has many times combined with sports.

Besides, taking advantage of the reputation of world-famous clubs will help the Blackpink name become more popular and closer to football fans.

Blackpink members actively promote sports. Photo: Blackpink Fandom

Through the reaction of the king sports community, Jennie or Lisa suddenly became an image associated with the football teams.

In a similar direction, Manchester United or PSG are both benefiting from the promotion of Kpop stars. Some items such as jerseys and commemorative shirts quickly sold out after having relationships with female idols.

With Blackpink’s current reputation, football clubs can take advantage of images to build brands on social networks. The influence of the global music group on the fashion world is not small, thereby creating a closer connection between fashion houses and sports.