Kansas City Chiefs star quarterback Patrick Mahomes posed in cozy holiday clothes with his wife, Brittany, and their children, Bronze and Sterling, for an ad that is now on billboards from New York to Los Angeles.

Their photoshoot with SKIMS, the clothing brand from Kim Kardashian, is a part of the brand’s ambitious crossover with the sports world. Its ads have also featured sports stars like Neymar and Nick Bosa, and it is an official partner of the NBA, WNBA and USA Basketball.

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The ubiquity of the Mahomes family shows just how far they have come. From their humble Texas beginnings, high school sweethearts Patrick and Brittany have risen into the bright lights of Times Square and the luxurious inner circles of Kim Kardashian and Taylor Swift. All the while, they retained their wholesome family roots, as shown by the loving photos with their children that grace the billboards.

The Mahomes SKIMS ad nearly drove a wedge between Brittany and Taylor Swift

The SKIMS ad debuted alongside celebrity controversy. When the photoshoot first surfaced, Taylor Swift fans grew wary of Brittany Mahomes’ association with Kim Kardashian, because of Taylor and Kim K’s tumultuous history.

However, despite the concerns of the Swifties, Taylor and Brittany have remained friends. Swift recently made a stop in Kansas City to not only see her lover Travis Kelce, but to reconnect with Mahomes as well before she jetted off to London.