The partnership between Hurts and his agent is nothing short of groundbreaking. At just 34 years old, Nicole Lynn is not only a prominent figure in the industry but has made history in more ways than one. After starting her career as an NFL agent in 2015, she quickly made a name for herself as the first woman to join PlayersRep, one of the league’s top agencies at the time. Little did she know that years later, one Instagram DM would lead her to become the first woman of any ethnicity to represent a Super Bowl starting quarterback.

“Hey, have you picked an agent? If not, I’d love to link,” Lynn told Sports Illustrated, recalling the moment she pitched Hurts.Wanting to hear her out, the impulsive Instagram message prompted Hurts, wrapping up his collegiate career at the time, to invite Lynn in for an interview; the rest was history.

“I know the agent world in the NFL, and all sports, is very male-dominated,” said Hurts in a 2022 Sports Illustrated interview. “But Nicole was really on top of her stuff. She was prepared. She knew what she was talking about. She was hungry. And she was determined. And I feel that determination like that never rests. Once you come across such a determined individual, that just hits me a little different.”

Today, Lynn, who also serves as the president of football at large for Rich Paul’s Klutch Sports Group, understands her impact on her clients and other Black women in sports. Research shows 65.1% of sports agents in the industry are white. Strikingly, women constitute only 23% of all NFL agents in the United States, with a mere 7.5% being Black agents of any gender.