Korea has up to 3 representatives who will appear at Coachella this year.

Recently, the Coachella Valley Music and Arts Festival music festival held in Coachella Valley, Indio, California from April 12 to April 19, 2024, officially announced a very strong lineup of performing artists. Coachella Valley Music and Arts Festival, first held in 1999, is the largest music festival in the world, attracting about 200,000 attendees each year.

Artists performing at Coachella

Accordingly, Lana Del Rey, Doja Cat, No Doubt, J Balvin… are famous names that will appear one after another at Coachella. This year’s Korean representative named three music groups, ATEEZ, The Rose and LE SSERAFIM . In particular, if not counting The Rose who pursues the band model, ATEEZ has the honor of becoming the first Kpop male idol group to perform on the stage of Coachella.

ATEEZ

LE SSERAFIM

The Rose

Before ATEEZ and The Rose, no Kpop boy band had performed at Coachella, including BTS . Epik High belongs to the hip-hop music genre that appeared in 2016, GOT7 member – Jackson will also have a solo stage in 2023.

ATEEZ is an 8-member group founded by KQ Entertainment in 2018. Although not too prominent in their homeland, the boys have created a lot of buzz in the international market.

ATEEZ’s participation in this famous music festival marks an important milestone, solidifying their position as a top Kpop artist. In addition to debuting at Coachella, ATEEZ is preparing for a 2024 world tour titled TOWARDS THE LIGHT: WILL TO POWER scheduled to kick off at Seoul’s Jamsil Indoor Stadium on the 27th and 28th. January.

Being chosen to perform at Coachella will help ATEEZ further affirm its position