YG continues to face difficulties because it cannot ensure the individual activities of each BLACKPINK member.YG’s stock price continues to decrease because of BLACKPINK

It was thought that YG Entertainment had solved the “problem” of stock price decline when it successfully renewed the contract with the group BLACKPINK . But according to recent announcements, the company’s stock price continued to fall to its lowest level in 52 weeks.

Stock prices dropped because they could not secure personal contracts with “Black Huong” members – Photo: YG ENTERTAINMENT.

Specifically, in the mid-trading session of January 10, the stock price fell to 44,050 Won (33.37 USD) – a decrease of 1.67% compared to the previous day. The failure to secure contracts for the members’ solo activities has affected the stock price.

Daishin Securities analyst Lim Soo Jin said that in addition to announcing the cancellation of individual contracts with key members, the delay in BabyMonster ‘s album release plan contributed to the decline in stock price.

Jennie and Jisoo ‘s solo activities  add more achievements

As two members with outstanding solo activities in 2023, Jennie and Jisoo continue to achieve new personal achievements. Specifically, Jennie’s song One of the Girls featuring The Weeknd and Lily-Rose Depp rose to position 69 on Billboard’s Hot 100.

The song is the soundtrack of The Idol , which Jennie once acted in and caused a lot of controversy before. With this achievement, the IT girl set a record of becoming the highest-ranking female K-Pop solo artist on the Billboard Hot 100.

Jisoo – Photo: INSTAGRAM NV.

As for Jisoo, the song Flower helped her win the Artist of the Year award (Global Streams) of the Circle Chart Music Awards on January 10.

Besides, after not renewing their individual contracts with YG, fans noticed that the members diligently participated in entertainment activities and shows.

Jennie participated in a music show with Lee Hyori – Photo: TUMBLR.

Specifically, the eldest sister “Black Rose” recently appeared on Hyeri’s talk show ( Reply 1988 actress), while Jennie caused a stir when participating in Lee Hyori ‘s music show . The owner of the hit Solo also said that it was the first time she participated in a KBS music show since her debut and working under YG until now.