They are the ones who have contributed to creating extremely iconic looks of globally loved Korean stars.

1. Kim Young Jin

Known for his projects working with the band BTS , stylist Kim Young Jin is currently living in Seoul (South Korea). As a child, he often saved his pocket money to buy fashion magazines . Perhaps, the passion for the “world of velvet” soon sprouted in Kim Young Jin’s mind from that moment on. After graduating with a major in photography, his friends suggested he try his hand at being a stylist . Before taking on the role of main stylist for K-POP superstars , Kim Young Jin worked as an assistant to actor Jeon Jin Oh’s stylist for about 5 years.

Portrait of Kim Young Jin

Besides BTS, Kim Young Jin has also worked with famous boy bands such as NCT 127 , Super M or “national center” Kang Daniel. “Whenever I coordinate outfits for a music group, I often think of a designer releasing a collection. I can mix Comme des Garçons and Yohji Yamamoto’s outfits, but the final mix still has to be aesthetically pleasing.” general concept. For me, the overall image is important when styling for an idol group ,” Kim Young Jin shared in an interview.

Fashion magazine covers are handled by Kim Young Jin as stylist

As someone who often works with male idols who have a strong fan base, Kim Young Jin cannot avoid pressure from netizens. However, Kim Young Jin’s remixes for artists often receive many compliments from experts as well as fandoms. Talking about his stylist method, Kim Young Jin said: “I try to combine the latest fashion trends with classic items. For example: Mix Levi’s jeans and sneakers with a shirt. Saint Laurent blazer.”

Fashion and music projects in which Kim Young Jin takes on the role of stylist

2. Wook Kim

Working with K-POP stars from the country’s largest entertainment companies, Wook Kim is a stylist with vision, talent, reputation and is sought after in the Korean showbiz world. He is the person behind the unique designs of famous M/Vs: “Kill This Love” by BLACKPINK , “Obsession” by EXO and “Savage” by aespa , “Don’t Call Me” by SHINee, …

Portrait of Wook Kim

After being discharged from the army, Wook Kim started working as a stylist for rapper Swings on the show Show Me the Money 2. After that, he became the main stylist of the group EXO. Since then, Wook Kim has proven his ability with trademark remixes for each era of the groups he collaborated with.

Wook Kim is the person behind aespa’s “fever-inducing” photoshoots

Sharing with the press, Wook Kim revealed that he does not have any special methods when styling famous stars. Wook Kim believes that becoming a part of the Korean music industry came naturally because he always sought to enjoy his working processes. The male stylist believes that fashion in the K-pop world is not outside of world trends but is improved and developed according to the unique personality and perspective of each artist.

Wook Kim is also the person behind BLACKPINK’s impressive techwear outfits in the MV Kill This Love. Inspired by the fictional character Lara Croft – he created an iconic image of the 4 BLACKPINK girls during this period. He was also involved in styling BLACKPINK when the group performed at Cochella in 2019.

3. Park Min Hee

Accompanying BLACKPINK since 2017, Park Min Hee is the stylist behind the “fever-inducing” looks of 4 global superstars. Responsible for the group’s style direction for 6 years, few people know that BLACKPINK were Park Min Hee’s first customers after she graduated.

Portrait of Park Min Hee

Just starting out in her career, Park Min Hee sent an email to Choi Kyung Won – BLACKPINK’s stylist since their debut days. Surprisingly, that “fateful” email helped Park Min Hee get her dream job as a stylist for YG’s 4 golden girls. Park Min Hee’s working principle is to discuss to understand the wishes of the artists she works with, instead of working based on personal expertise and taste.

Perhaps that is why BLACKPINK has succeeded in building a group and individual image that is extremely luxurious and trendy.