The inspiration for each PS5 product set comes from the belief in hard work, great love for basketball and the children at the I Promise school founded by LeBron James. Looking at the PS5, the most impressive highlights are the letters and drawings in bright colors such as fuscia pink, blue, yellow, white and green designed in graffiti style. This design is both dynamic and bold, making a strong statement “Nothing is given. Everything is earned” (roughly translated: Everything is earned comes from effort) of PS5.

Talking about this collaboration, LeBron James couldn’t hide his excitement and gratitude. He finds it miraculous that three generations of PlayStation have come and gone since he started playing Shinobi with his friends in Akron in fourth grade. It feels like not so long ago I was just a kid, unboxing my first PlayStation and excitedly controlling it. But today, I sit here and create my PlayStation. This is something I could never have imagined,” he shared.

The past 21 years have been the time that LeBron James has used to assert his talent. He succeeded in becoming one of the greatest players in the NBA Basketball Tournament with 4 championships, 2 Olympic gold medals and made his name shine in many other fields. However, his passion for the game is still endless. It helped him fully implement the PS5 project with Sony. Thereby, LeBron James hopes his contribution will become an inspiration for everyone who touches it and they will find joy in every moment.

Previously, in 2018, LeBron James and his charity fund, the School Board in his hometown of Akron and other investors established the I Promise school. It can be said that this project is considered the biggest and most meaningful legacy of LeBron James because of the mission he carried with him when implementing it – to help children not have to go through difficult childhoods like him.

Besides, LeBron James is also a successful businessman who heads a series of companies related to sports and nutrition. Thus, beyond the football field, LeBron James also strives to contribute to society and the economy. The handshake between the basketball superstar and Sony is also a testament that ideals for the community always come from passion and personal experience. It seems no exaggeration to give him the title “Basketball King”, “Great Guard” or “NBA Billionaire”,…