Korean media said that YG company – which manages the group Blackpink – is gradually losing credibility with the public.

Blackpink did not renew their individual contract with YG. Photo: AllKpop.

In the increasingly developing Korean entertainment scene, the “Big 3” management companies – SM Entertainment, Joo Entertainment and YG Entertainment – have dominated for a long time. These three companies have consistently maintained a level of influence and prestige that is second to none, setting the gold standard in K-pop and beyond.

It is no exaggeration to say that these three companies are the pioneers of K-pop as audiences see it today. They have produced chart-topping K-pop artists and contributed significantly to the global Hallyu wave. YG Entertainment is synonymous with success when it comes to creating the biggest K-pop idol groups such as Big Bang, 2NE1, Blackpink…

However, in recent years, there has been a change in the dynamics of the Korean entertainment industry. Now, some people are raising questions about whether YG Entertainment has lost its status as one of the best record labels in the industry.

YG Entertainment has faced quite a few scandals and controversies that seem to have affected the company’s public image. Additionally, over the years, many fans have expressed dissatisfaction with the company’s lack of support for artists’ promotions.

On top of that, in recent years, many key figures from YG Entertainment have left the company. In addition, this company was also criticized for being indifferent to Baby Monster’s debut and the fact that the 4 Blackpink girls did not renew their individual contracts.

Many viewers said: “Blackpink said that they will continue group activities with YG but it will not be easy.” Or another comment: “I haven’t seen Baby Monster mentioned much after the group debuted.”