Models donned duct tape as part of an event at New York Fashion Week on Sunday. Credit: Getty

Intricate designs covered models’ bodies. Credit: Getty

Models posed for the cameras as they strutted down the catwalk. Credit: Getty

The laced designs sent pulses racing. Credit: Getty

This year’s event started on February 11 and will run until February 16.

The models appeared to abandon shiny and glamorous bikinis for intricate designs made out of duct tape.

They proudly posed for the cameras as designers stuck the sticky product on their bodies.

The models boldly flaunted the look as they tried to keep everything covered, but some designs sent pulses racing.

Fans in the audience were left mesmerized by the body art as they rapturously applauded and took snaps of the models on their phones.

A model, known only as Abril, tweeted: “Ummmm I just walked my first nyfw for black tape project.

“Such an honor to showcase my body that I love so much for this artistry.”

Black Tape Project was created by Joel Alvarez – a first-generation Cuban-American from Miami.

Writing on his website, he recalled that a model on a shoot asked him to start taping her.

Alvarez said: “The design was so incomplete and extremely tight. She looked like the Michelin Man who lost a fight with rubber bands.

“I kept at it because I kept seeing lines and I found the ability to compliment the body by adding lines and creating negative spaces that called to viewers.”

Alvarez was living out of his car before finding a box that was hidden in his grandad’s closet that contained over $26,000 in a cigar box.

He used the funds to pay off debts and “turn his life around”, before buying a Canon Rebel XTI camera with his last $1500 and launching a career in photography.

He worked with models from MySpace and Model Mayhem and his work has been published in publications such as Maxim and Playboy.

Alvarez wants to encourage people around the world to “try the new genre of body art”.

Models showcased different designs that had been created with the black tape. Credit: Getty

Models struck a pose as they boldly showed off the artwork. Credit: Getty

The event was put on by the Black Tape Project. Credit: Getty

Models were ‘honored’ after showcasing the artwork. Credit: Getty

Models received rapturous applause as they walked up and down the catwalk. Credit: Getty

Models abandoned shiny bikinis for black tape. Credit: Getty